Use cases

From everyday notifications to high-impact campaigns.

Practical ways businesses use SMS, WhatsApp, RCS, Voice and Email today, with the channel mix that usually works best for each.

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OTP & Authentication

Verify sign-ins, payments and account changes with fast one-time passcodes.

OTP traffic is prioritised for speed, with voice fallback for customers who do not receive the SMS.

SMS Voice

Order Notifications

Confirm, dispatch and deliver with updates customers can act on.

Send updates with a Track button on WhatsApp or RCS, plain text by SMS, and receipts by email.

WhatsApp SMS RCS Email

Transaction Alerts

Notify customers of debits, credits and account activity as they happen.

Transactional routes keep alerts ahead of marketing traffic, with delivery reports for audit.

SMS Email

Promotional Campaigns

Launch offers and announcements to opted-in customers at scale.

Segment audiences, schedule sends and compare results across WhatsApp, RCS, SMS and email.

WhatsApp RCS SMS Email

Customer Reminders

Reduce missed payments, renewals and appointments with timely reminders.

Start with WhatsApp or SMS, escalate to a voice call if there is no response, and confirm with a tap.

WhatsApp SMS Voice

Lead Engagement

Acknowledge enquiries instantly and connect leads to your team quickly.

Instant WhatsApp or SMS acknowledgement, a callback within minutes and a nurture email sequence.

WhatsApp Voice Email

Appointment Notifications

Confirm, remind and reschedule appointments with less back-and-forth.

Quick-reply buttons on WhatsApp and RCS, and press-1-to-confirm on voice, give structured responses.

WhatsApp SMS Voice

Customer Retention

Keep existing customers active with relevant, well-timed communication.

Personalised email, WhatsApp and RCS reminders and short SMS nudges for renewals and reorders.

WhatsApp Email RCS

Find your fit

What are you trying to achieve?

Pick a goal and we will show which channels usually fit best. It is a starting point; our team can help you refine it.

Recommended for: Send an important notification

SMSRecommended
WhatsAppRecommended
RCSLess suited
VoiceAlso works
EmailAlso works

SMS reaches every phone quickly and does not depend on an app or data connection; WhatsApp adds buttons and a reply path. Add a voice call for critical notices that need acknowledgement.

Explore Bulk SMS Explore WhatsApp Business API Not sure? Talk to an Expert

Ready to make every message count?

Tell us what you are trying to achieve. We will help you choose the right mix of SMS, WhatsApp, RCS, Voice and Email and get you started.

Talk to an Expert Explore Services

Not sure which solution is right for you? That is a good place to start the conversation.