WhatsApp Business API
Reach customers on the messaging app they open every day. Send approved template notifications, answer questions in real time, share catalogues and hand conversations to your team, all through the official WhatsApp Business API.
Mantraxtel
Business account · online
Today
Hi! Your appointment with Dr. Mehta is confirmed for Tue, 16 Sep at 10:30 AM.
10:02
Confirm, thank you.
10:03✓✓
The WhatsApp Business API (also called the WhatsApp Business Platform) is the official way for medium and large businesses to send and receive WhatsApp messages at scale from their own systems, rather than from a single phone. Businesses send pre-approved template messages such as order updates and reminders, and customers can reply to start a two-way conversation handled by agents or automation. Messages arrive in the customer's normal WhatsApp inbox from a verified business profile.
The challenge
An SMS tells the customer something; a WhatsApp conversation lets them ask, confirm, choose and buy. But a shared phone with the free app cannot handle hundreds of chats, keep a record, route to the right agent, or send notifications from your order system. The API is built for exactly that.
Without the right setup
Our approach
Trigger template notifications from your order, booking or billing systems, let customers reply, automate the routine answers, and route the rest to a shared team inbox. Catalogue, list and button messages turn a chat into a guided journey, and every conversation is logged.
Key capabilities
01
Pre-approved messages for order updates, reminders, OTPs and alerts, sent from your systems.
02
Customers reply in the same chat; agents or bots respond within the 24-hour service window.
03
Quick-reply buttons and menus so customers choose with a tap instead of typing.
04
Show single or multi-product messages from your catalogue and take orders in chat.
05
Send images, PDFs, invoices, tickets and location pins inside the conversation.
06
Business name, logo, address and hours on your profile, with verification where eligible.
07
Guided flows for tracking, FAQs and lead capture, with escalation to a person.
08
Route chats to the right team, assign, tag and keep the full history.
For most customers in India, WhatsApp is the default way to talk to friends, family and, increasingly, businesses. A message there is read quickly and replied to naturally. The Business API brings that channel into your systems so notifications, support and sales all run from one verified number with a full record.
Business-initiated messages on WhatsApp use pre-approved templates: order confirmations, delivery updates, appointment reminders, payment receipts, OTPs and re-engagement offers. Templates can include variables, media headers and buttons. We help you write templates that get approved and perform well.
When a customer replies, a 24-hour service window opens in which you can answer freely. Route those chats to a shared inbox, let agents pick them up, and use automation for the questions that repeat: order status, store hours, return policy. Everything stays in one thread the customer can scroll back through.
Product and catalogue messages let customers browse items, add them to a cart and place an order without leaving WhatsApp. Pair them with payment links and delivery updates and the whole purchase happens in the chat.
Guided flows handle the routine: track an order, book a slot, capture a lead, answer FAQs. Buttons and lists keep the flow simple, and any conversation can be handed to a person the moment it needs one.
Customers must opt in before you message them, and message quality affects how much you can send. We help set up opt-in capture, template categories and sending practices that keep your number healthy and your customers happy to hear from you.
Benefits
WhatsApp is the app customers open most; messages are seen and answered.
Confirmations, questions and purchases happen in the same thread.
Media, documents and buttons over an end-to-end encrypted channel.
One number, many agents and bots, with routing and history.
Use cases
Confirmation, dispatch and delivery messages with a Track button and live replies.
Two-way support with a shared inbox, tags and hand-over from bot to agent.
Book, confirm and reschedule with list messages and reminders.
Browse products and order in chat, with payment links and receipts.
Answer enquiries instantly and collect details before a callback.
Authentication codes and account notices on a secure channel.
How it works
We set up your WhatsApp Business account, number and profile through Meta business verification.
Design notification templates, quick-reply flows and inbox routing for your use cases.
Connect your systems, collect opt-ins and scale up as your quality rating grows.
FAQ
Clear answers to the questions we hear most. If yours is not here, ask us directly.
Tell us about your WhatsApp requirements and we will recommend the right setup.
Not sure which solution is right for you? That is a good place to start the conversation.
