Email Marketing
Design campaigns, personalise content, send transactional email from your systems and track delivery, opens and clicks in one place.
Welcome aboard: three things to set up this week
Mantraxtel
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A short guide to getting the most from your account
Mantraxtel
Welcome to your new account
Thanks for joining. Here are three quick steps to get set up, plus a summary of what you can expect from us each month.
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Email marketing is the use of email to inform, engage and retain customers. It covers promotional campaigns such as newsletters and offers, lifecycle emails such as onboarding and re-engagement, and transactional email such as receipts and account notices. It is the channel best suited to detailed content, and the one customers expect for records and formal communication.
The challenge
Customers receive dozens of emails a day. A campaign that is not personal, not timely or not well designed is deleted unread. And when transactional email such as receipts or password resets is delayed or lands in spam, it becomes a support problem.
Without the right setup
Our approach
Build campaigns from templates, personalise content with customer data, separate transactional sending from marketing sending, and follow delivery, open and click performance for every email. Our team helps with sender authentication so your email reaches the inbox.
Key capabilities
01
Newsletters, announcements and offers sent to segmented audiences.
02
Content that adapts to the customer, from name to recommendations.
03
Responsive layouts that look right on desktop and mobile.
04
Receipts, confirmations and account notices triggered by your systems.
05
Seasonal and lifecycle campaigns to opted-in customers.
06
Know what was delivered, bounced or deferred.
07
See which subject lines and send times get attention.
08
Learn which links and offers customers act on.
Email remains the channel for depth. Where SMS is for urgency and RCS for interaction, email carries the newsletter, the detailed offer, the onboarding guide and the monthly statement. It is also the channel customers expect for anything they may want to find again.
Plan and send campaigns to segments of your audience: new customers, lapsed customers, a region or a product interest. Schedule sends, test subject lines and review results so each campaign improves on the last.
Personalisation goes beyond a first name. Use purchase history, preferences and behaviour to tailor content and timing, so a customer sees products, tips and offers that fit them.
Responsive templates keep your brand consistent and your emails readable on any device. Reuse layouts for newsletters, announcements and transactional messages, and update content without rebuilding the design.
Receipts, order confirmations, password resets and account notices are expected immediately. Transactional email is sent separately from marketing traffic, with authentication set up so it reaches the inbox rather than spam.
Track delivery, opens, clicks and unsubscribes for every campaign. Use what you learn to refine segments, subject lines, content and send times, and to keep your list healthy.
Benefits
Email carries long-form content, documents and rich layouts.
Customers look to email for receipts, statements and confirmations.
Segmentation and merge fields make each email relevant.
Opens and clicks show what content earns attention.
Use cases
Regular updates that keep customers informed about products and news.
A series of emails that help new customers get value quickly.
Transactional email customers can keep and search.
Seasonal campaigns and personalised recommendations.
Win back customers who have not interacted recently.
Monthly summaries and account statements delivered reliably.
How it works
We help configure your sending domain and authentication for good deliverability.
Create responsive templates for campaigns and transactional email.
Launch campaigns, trigger transactional email and refine using tracking data.
FAQ
Clear answers to the questions we hear most. If yours is not here, ask us directly.
Tell us about your email requirements and we will recommend the right setup.
Not sure which solution is right for you? That is a good place to start the conversation.
